Kerry Barrett, KerryBarrettConsulting: Media, video, keynote, and brand story consulting.
You can find me any number of ways. You can always email me, it's Kerry@KerrryBarrettConsulting.com, You can find me on my website, again KerryBarrettConsulting.com, LinkedIn, on all the social media platforms, but for business LinkedIn is the most prevalent, and then you can always call me 973-210-4952. Elizabeth Gearhart here with Kerry Barrett, Emmy award-winning TV news anchor. She did it for 20 years, decided to make a switch, and brought all the skills that she learned being an Emmy award-winning TV news anchor to her consulting firm, where she's willing to help you get to a really high level with what you're doing. so welcome Kerry! Thank you so much, can you say Emmy one more time? Because I like the way that sounds! I'm just teasing, thank you, I don't normally talk about the award but I appreciate your bringing that up and yes, I like to say that I'm using my skills in broadcast news for good now. And by that I mean to help people hone their abilities on video to figure out exactly how to tell their story, what their message is, and then the delivery. The camera is a weird thing, we think of it as talking to another person and that is what I advise, you're talking to a camera lens and you may be talking to millions of people, but really you have an audience of one and you're talking to that person. But there are some nuances that come with talking into a lens versus talking to a face and they make your delivery in your performance a little bit different, and you have to prepare for that. So there's a number of different things that I offer. One is video brand story development, and now there is sizzle reel production, so if people have video content or they want to shoot video content and put together a sizzle reel which they will then use to pitch themselves, let's say as a contributor to CNN or Fox business or an MSNBC, so on, and within that scope of work I have media training that applies for people who are looking to become contributors. So handling the live studio situation, learning to pitch yourself to media, how to handle hostile questions, how to answer in sound bites, how to make sure that your message comes across so that you do set yourself up to be a person who has credibility, visibility, and you will be invited back to contribute again when CNN has something that would lend itself to your area of expertise or MSNBC has a story that needs a little bit of analysis by, let's say a tech guru, and that happens to be where you are. It also means, as you mentioned, public speaking. I don't do that as much right now because everything is virtual and keynote speaking and large group seminars for the most part have dried up or have been put on hold. But I am also hired to not only train keynote speakers but to be a keynote speaker myself, whether it involves motivational keynotes, keynote that involves professional development or executive training or leadership training, and in those bodies or within those parameters it has to do with public speaking, presentations and messaging delivery. And while part of what I do is performance-based, how do you make sure that you are using best practices, a lot of what my belief about public speaking is, is that it comes down to being able to be authentic. And I know that sounds a little nebulous but the truth is. if you're a great speaker it's not going to matter whether you have your hand in your pocket or whether you don't look at the room and in a perfect four quadrants. Those things are good to know and if you're uncomfortable being on stage or talking in front of a group knowing what those practices are, are important because they do help build your confidence and that's really what it's all about. It's building that confidence. But once you get past those basics it's the ability to just talk and be yourself and not sound scripted, not sounding rehearsed, but not sounding rehearsed takes some rehearsal. And so it's maybe not intuitive but those things are important. So anybody looking to just really develop their business personal brand and presence can work with you? Absolutely right . Whether it's you want to sell from the stage, you want to be paid for speaking gigs, you are looking to up your personal brand within your corporation and so you want to increase your opportunity for speaking, your expertise at speaking, anything really where you need to make sure that your delivery and your message resonate in front of your target audience. Whether that's with potential clients, whether that's within your corporation, whether that's on a live stage or whether it's through a camera lens.
You can find me any number of ways. You can always email me, it's Kerry@KerrryBarrettConsulting.com, You can find me on my website, again KerryBarrettConsulting.com, LinkedIn, on all the social media platforms, but for business LinkedIn is the most prevalent, and then you can always call me 973-210-4952. Elizabeth Gearhart here with Kerry Barrett, Emmy award-winning TV news anchor. She did it for 20 years, decided to make a switch, and brought all the skills that she learned being an Emmy award-winning TV news anchor to her consulting firm, where she's willing to help you get to a really high level with what you're doing. so welcome Kerry! Thank you so much, can you say Emmy one more time? Because I like the way that sounds! I'm just teasing, thank you, I don't normally talk about the award but I appreciate your bringing that up and yes, I like to say that I'm using my skills in broadcast news for good now. And by that I mean to help people hone their abilities on video to figure out exactly how to tell their story, what their message is, and then the delivery. The camera is a weird thing, we think of it as talking to another person and that is what I advise, you're talking to a camera lens and you may be talking to millions of people, but really you have an audience of one and you're talking to that person. But there are some nuances that come with talking into a lens versus talking to a face and they make your delivery in your performance a little bit different, and you have to prepare for that. So there's a number of different things that I offer. One is video brand story development, and now there is sizzle reel production, so if people have video content or they want to shoot video content and put together a sizzle reel which they will then use to pitch themselves, let's say as a contributor to CNN or Fox business or an MSNBC, so on, and within that scope of work I have media training that applies for people who are looking to become contributors. So handling the live studio situation, learning to pitch yourself to media, how to handle hostile questions, how to answer in sound bites, how to make sure that your message comes across so that you do set yourself up to be a person who has credibility, visibility, and you will be invited back to contribute again when CNN has something that would lend itself to your area of expertise or MSNBC has a story that needs a little bit of analysis by, let's say a tech guru, and that happens to be where you are. It also means, as you mentioned, public speaking. I don't do that as much right now because everything is virtual and keynote speaking and large group seminars for the most part have dried up or have been put on hold. But I am also hired to not only train keynote speakers but to be a keynote speaker myself, whether it involves motivational keynotes, keynote that involves professional development or executive training or leadership training, and in those bodies or within those parameters it has to do with public speaking, presentations and messaging delivery. And while part of what I do is performance-based, how do you make sure that you are using best practices, a lot of what my belief about public speaking is, is that it comes down to being able to be authentic. And I know that sounds a little nebulous but the truth is. if you're a great speaker it's not going to matter whether you have your hand in your pocket or whether you don't look at the room and in a perfect four quadrants. Those things are good to know and if you're uncomfortable being on stage or talking in front of a group knowing what those practices are, are important because they do help build your confidence and that's really what it's all about. It's building that confidence. But once you get past those basics it's the ability to just talk and be yourself and not sound scripted, not sounding rehearsed, but not sounding rehearsed takes some rehearsal. And so it's maybe not intuitive but those things are important. So anybody looking to just really develop their business personal brand and presence can work with you? Absolutely right . Whether it's you want to sell from the stage, you want to be paid for speaking gigs, you are looking to up your personal brand within your corporation and so you want to increase your opportunity for speaking, your expertise at speaking, anything really where you need to make sure that your delivery and your message resonate in front of your target audience. Whether that's with potential clients, whether that's within your corporation, whether that's on a live stage or whether it's through a camera lens.