#80 Ken Sheehan - inThink's Data & Insight Guru - on why Having the Right Data Matters
If you want to laser-target your marketing and advertising, you’ve got to collect data. Good data not only allows you to customize and maximize your advertising. It also… 👌 Adds a layer of accuracy to ad buy platforms like Google. 🔍 Allows you to uncover areas of opportunity. 📈 Helps you grow and scale your business and keep the pipeline full. 💰 And allows you to understand your spending more accurately. In this episode of the Business is People Podcast, Kham talks with Ken Sheehan, the resident Data & Insight Guru here at inThink, about why having the right data is so important. In this episode, you’ll learn… ✅ How good data has the potential to change things for your brand. ✅ Limitations to the common ad platforms like Google. ✅ How data can help you leverage locations of opportunity. ✅ Why advertising and marketing NEED to be transactional. ✅ How to determine how much to spend on marketing each year (hint: it’s not a percentage). ✅ And more. Tune in to get all the data-centric info you need to scale your marketing in the coming year. 00:00 - Intro 03:28 - What are the limitations with paid platforms like Google? 05:03 - How adding additional data can help you see a lower cost per acquisition 14:03 - How to set up a marketing budget —— ► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi... ► Special thanks to our guest expert Ken Sheehan, from inThink Agency ———— For more resources: https://inthinkagency.com/ #MarketingData #DigitalAdvertising #DataMarketing
If you want to laser-target your marketing and advertising, you’ve got to collect data. Good data not only allows you to customize and maximize your advertising. It also… 👌 Adds a layer of accuracy to ad buy platforms like Google. 🔍 Allows you to uncover areas of opportunity. 📈 Helps you grow and scale your business and keep the pipeline full. 💰 And allows you to understand your spending more accurately. In this episode of the Business is People Podcast, Kham talks with Ken Sheehan, the resident Data & Insight Guru here at inThink, about why having the right data is so important. In this episode, you’ll learn… ✅ How good data has the potential to change things for your brand. ✅ Limitations to the common ad platforms like Google. ✅ How data can help you leverage locations of opportunity. ✅ Why advertising and marketing NEED to be transactional. ✅ How to determine how much to spend on marketing each year (hint: it’s not a percentage). ✅ And more. Tune in to get all the data-centric info you need to scale your marketing in the coming year. 00:00 - Intro 03:28 - What are the limitations with paid platforms like Google? 05:03 - How adding additional data can help you see a lower cost per acquisition 14:03 - How to set up a marketing budget —— ► Connect with Kham on LinkedIn: https://www.linkedin.com/in/khaminthi... ► Special thanks to our guest expert Ken Sheehan, from inThink Agency ———— For more resources: https://inthinkagency.com/ #MarketingData #DigitalAdvertising #DataMarketing