DDE 2A DEC19 - CX Dashboard - DDE ( Driving Digital Experience) - VIDEO SMART PACK
This is an indicative guide, Don’t Copy Blindly . Use the Class discussions , assignment guideline and Examiner Podcast . Be ORIGINAL, and bring real examples EXAMINER GUIDE You have been asked to produce a report for the SMT around improvements to the digital customer experience of loyal/engaged customers. Your report should include the following. Required: (2a) Create a dashboard using relevant data and analytics identified in Task 1 (c), and demonstrating the current digital experience of your chosen organisation’s loyal/engaged customers in the key segment Task 2 (a): Candidates need to create a dashboard incorporating digital data and analytics which illustrate the level of loyalty, and should populate the dashboard with data and analytics representing the current position of loyal customers in the key segment. GUIDANCE 1)START by discussing Briefly The Role of Dashboards (using theory and best practice benchmark s) in CX strategy . Indicate any specific objectives of this Dashboard (link to Loyalty and Engagement) . What Rules/Principles applied when eloping this dashboard (Remember Klipfolio CMO guide ) 2)Create a Pro-type Dashboard using appropriate Line graph , Charts , Tables , Heat maps to best present the task 1 C analytics . Surly you will have Metrics that show Touch point /Customer journey Performance , Loyalty indicators , Movements in the Loyal base (Active, Dormant , level of engagement of loyal customers (Online Engagement, Ratings Reviews etc ) , You Can look at an overall CX score as well . (Get some tips from IMN Watson CS Dashboard / Qualtics etc and do indicate what dashboards you have benchmarked and adapted from We have discussed the Key Books and Sources for theory on this In Class , So Never Miss Class :-) FOLLOW Yasas #RealMarketingSL https://www.facebook.com/YasasCycling/videos/449381779253726?sfns=mo STUDY Marketing at www.strategy.lk for CIM Post Grad /Digital Diploma . For Details 0777 599 282
This is an indicative guide, Don’t Copy Blindly . Use the Class discussions , assignment guideline and Examiner Podcast . Be ORIGINAL, and bring real examples EXAMINER GUIDE You have been asked to produce a report for the SMT around improvements to the digital customer experience of loyal/engaged customers. Your report should include the following. Required: (2a) Create a dashboard using relevant data and analytics identified in Task 1 (c), and demonstrating the current digital experience of your chosen organisation’s loyal/engaged customers in the key segment Task 2 (a): Candidates need to create a dashboard incorporating digital data and analytics which illustrate the level of loyalty, and should populate the dashboard with data and analytics representing the current position of loyal customers in the key segment. GUIDANCE 1)START by discussing Briefly The Role of Dashboards (using theory and best practice benchmark s) in CX strategy . Indicate any specific objectives of this Dashboard (link to Loyalty and Engagement) . What Rules/Principles applied when eloping this dashboard (Remember Klipfolio CMO guide ) 2)Create a Pro-type Dashboard using appropriate Line graph , Charts , Tables , Heat maps to best present the task 1 C analytics . Surly you will have Metrics that show Touch point /Customer journey Performance , Loyalty indicators , Movements in the Loyal base (Active, Dormant , level of engagement of loyal customers (Online Engagement, Ratings Reviews etc ) , You Can look at an overall CX score as well . (Get some tips from IMN Watson CS Dashboard / Qualtics etc and do indicate what dashboards you have benchmarked and adapted from We have discussed the Key Books and Sources for theory on this In Class , So Never Miss Class :-) FOLLOW Yasas #RealMarketingSL https://www.facebook.com/YasasCycling/videos/449381779253726?sfns=mo STUDY Marketing at www.strategy.lk for CIM Post Grad /Digital Diploma . For Details 0777 599 282